Turning ambiguity into insights-driven products.
I work at the intersection of human-centered design and product strategy — conducting research and translating insights into new ideas, services, and businesses. With a foundation as a designer, I help teams turn messy problems into real solutions.
Three case studies.
A sample of ventures I've shaped: spanning banking, building material distribution, and civic services.
Nota for M&T Bank
A digital business bank for lawyers — built around IOLTA compliance.
Incubation SprintBuildMate for [Redacted National Building Materials Distributor]
Bringing transparency, efficiency, and innovation to building material distribution.
Innovation SprintService Oklahoma
Standing up a new digital government agency for the State of Oklahoma.
Validation Sprint, Build and LaunchStrategy, grounded
in people.
Andrea is a product and strategy leader with a foundation in human-centered design. She guides venture teams through innovation, validation, and incubation — helping translate ambiguous problems into meaningful products, services, and businesses that reach customers.
With 15+ years spanning agency and consultancy work, she has led projects across financial services, retail, lifestyle, and consumer brands. She thrives at the intersection of strategy, consumer insight, and usability, and is known for mentoring the multidisciplinary teams that build alongside her.
Her work has earned industry recognition including a Gold Clio, a Facebook Studio Award, and NASCA Innovation Awards.
Strategy & Research
- Qualitative & quantitative research
- Service design
- Future visioning & roadmapping
- Ideation & workshop facilitation
- Business & product innovation
Design & Leadership
- Creative direction & branding
- Concept ideation & prototyping
- Cross-functional team leadership
- Executive storytelling
- Coaching & mentoring